Startup Operator

I’m the customer lead at Build My Story, handling sales, customer success, and much of the day-to-day operational work across the business. It has been my main crash course in startup life: working closely with customers, building processes as we go, and doing whatever is needed to keep things moving.

I worked as a structural engineer on live projects, which gave me a strong foundation in structured thinking, clear communication, and solving practical problems properly. It also taught me how to work carefully and logically under pressure, which I’ve carried with me into startup work.

I started Bakeless after realising how expensive protein bars had become, and how little room there was to customise them. With my mum being a nutritionist and me being into fitness, I began making my own, then turned the idea into a dry powder mix that let people make bars at home by adding a nut butter, a liquid, and a sweetener like honey.

My first proper business venture. On one side, you’d find me measuring every jumper by hand. On the other, you’d find me standing over a bathtub with ten bottles of bleach trying to fix a batch we ordered in the wrong colour.